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Public relations
Challenge
As a precursor to the implementation of its new Community Impact Model, United Way of Tampa Bay wanted to promote its connection to the community outside of their annual Workplace Campaign.
Solution
DKF Connects successfully identified current programming to best represent the United Way of Tampa Bay's volunteer service initiatives; resulting in feature stories about the organization's Family Volunteer Day of Service in The Tampa Tribune and additional coverage in the St. Petersburg Times.
Challenge
During its two prior promotional visits to Tampa Bay, the Red Baron Stearman Squadron generated extensive media coverage. With saturation of the marketplace, how could this be repeated in year three?
Solution
DKF Connects created a partnership between Red Baron Pizza Stearman Squadron pilots and Robinson High School Aeronautical Academy students for an experiential learning program, including youth shadowing pilots in flight in the World War II open-cockpit aircraft. In addition, partnership was featured in The Tampa Tribune, St. Petersburg Times and South Tampa News; each story accompanied by color photographs including prominent placement of Red Baron logo.
Marketing
Challenge
As a small independent, nonprofit private school, Beach Park School had limited resources to promote the 40-year-old facility in an increasingly competitive marketplace.
Solution
While businesses of all size and budgets should have a comprehensive marketing plan, it is especially critical that small businesses have such a program to ensure wise and effective use of every dollar. That was the first step with Beach Park School. DKF Connects developed and implemented a comprehensive marketing program that started with a mission statement and logo. The brand identity package extended to a new capabilities brochure, web site domain, uniform design and advertising. The brand was further rolled out to include internal and external marketing programs.
Challenge
With the average American exposed to more than 3,000 advertisements a day and watching three year's worth of television ads over the course of a lifetime, how can the Juvenile Welfare Board of Pinellas County break through this barrage of often times unwanted sexually subliminal message to create their own message to reduce sexual activity among Pinellas County youth?
Solution
DKF Connects implemented focus group panel discussions with a cross section of Pinellas County residents to identify the communication vehicle parents and caregivers are most likely to use, benchmark participants' attitudes, perceptions and opinions on various communication vehicles and their fit/ability to deliver a credible message, and gain insight on targeted communication strategies/mediums.
Cause-related events
Challenge
City of Tampa needed a means to enable and empower citizens to make positive changes within their neighborhoods.
Solution
By localizing a national event proven to connect people of all ages to community service, DKF Connects built the foundation for a volunteer committee to successfully engage 3,000 people to volunteer in community service projects throughout the city and county on one day — Martin Luther King Jr. Day of Service. Additionally, funds were secured to publish and distribute 10,000 service-related fiction books read by 50,000 students within the School District of Hillsborough County and two of Tampa's major universities. Students further engaged in discussion and acts of community service through visits with award-winning author Paul Fleischman and partnerships with nonprofit organizations. Secured more than $150,000 in event publicity.
Challenge
While short on time and budget, the Prosperity Campaign of Hillsborough & Pinellas Counties wanted to create a "big" splash in two counties to signal the start of their campaign to encourage low-to-moderate-income wage earners to file for the Earned Income Tax Credit (EITC).
Solution
Working with the Prosperity Campaign's many partners — including Hillsborough and Pinellas county governments, the Cities of Tampa, St. Petersburg and Clearwater, Chamber of Commerce's in Tampa, Clearwater and St. Petersburg, United Way of Tampa Bay, Juvenile Welfare Board, Allegany Franciscan Foundation, Internal Revenue Service, AARP, and additional community-based organizations - created two, simultaneously grand opening celebrations, one in each base county. Facilitated the development of a 550+ database of stakeholder and program constituents, as well as all event logistics, including site selection, programming, and media.
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